Breaking into the world of selvedge denim isn’t for the faint-hearted. This craft, rooted in tradition and high standards, is as tough as the fabric itself. Our journey with selvedge denim began with a deep respect for a process that dates back to the 1950s, where denim was originally woven on narrow shuttle looms. These looms create a tightly woven edge, or “self-edge,” ensuring unmatched durability and a signature look that speaks volumes.
Selvedge denim pieces are lifetime companions. They’re highly sought after, not just for their craftsmanship, but for the unique, personal fades that develop over time. These fades tell a story, your story—etched into the fabric through every wear. Often referred to as “the denim journey,” this process is celebrated by denim enthusiasts who value authenticity and longevity.
We’re also thrilled to announce the release of our very first jacket! Mark your calendars—it’s dropping this Saturday, the 7th, at 1:00 PM PST. Don’t miss your chance to own a piece of our journey. This is more than just a jacket; it’s a testament to our dedication to quality and craftsmanship.
